{
    "title": "Superga schrijft zijn eigen code: een eeuw Italiaanse stijl herontdekt",
    "modified_at": "2025-12-18 10:26:50",
    "published_at": "2026-03-25 14:39:00",
    "url": "https://supergabenelux.prezly.com/superga-schrijft-zijn-eigen-code-een-eeuw-italiaanse-stijl-herontdekt",
    "short_url": "http://prez.ly/xC9d",
    "culture": "nl",
    "language": "NL",
    "subtitle": "ONDER EMBARGO TOT 21 APRIL",
    "slug": "superga-schrijft-zijn-eigen-code-een-eeuw-italiaanse-stijl-herontdekt",
    "body": "<p>Superga schrijft zijn eigen code en doet dat met een vanzelfsprekende cool waar weinig merken aan kunnen tippen. Met <em>Codice Superga. An Italian Fashion Story</em> viert het Italiaanse label zijn honderdjarig bestaan, maar vooral: het herdefinieert wat tijdloze stijl vandaag betekent.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 61.53%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/05face47-66d7-424f-baef-5121e4c85aad/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/05face47-66d7-424f-baef-5121e4c85aad/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/05face47-66d7-424f-baef-5121e4c85aad/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-05face47-66d7-424f-baef-5121e4c85aad\"\n                data-id=\"05face47-66d7-424f-baef-5121e4c85aad\"\n                data-original=\"https://cdn.uc.assets.prezly.com/05face47-66d7-424f-baef-5121e4c85aad/-/inline/no/5O4A8929.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/05face47-66d7-424f-baef-5121e4c85aad/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Vergeet een klassieke tijdslijn. Dit boek, uitgegeven door Rizzoli en gecureerd door mode-expert Maria Luisa Frisa, leest als een visuele en inhoudelijke deep dive in het DNA van het merk. Archiefbeelden, objecten en iconische designs worden niet chronologisch, maar thematisch benaderd, van <em>Rubber</em> en <em>Sport</em> tot <em>Italian Style</em>. Het resultaat voelt verrassend hedendaags, bijna zoals we mode vandaag consumeren: intu&iuml;tief, gelaagd en persoonlijk.</p><div\n    id='gallery-00f46d03-71ec-421a-bbd3-8248986a676b'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Wat meteen duidelijk wordt? Superga heeft nooit trends gevolgd, het heeft ze stilletjes mee vormgegeven. Van innovatieve rubbertechnieken tot de iconische sneaker met gevulkaniseerde zool uit de jaren 20: minimalistisch, functioneel en uitgegroeid tot een wereldwijd stijlicoon.</p><p>Maar <em>Codice Superga</em> is geen nostalgische terugblik. Het is een scherp geformuleerd statement over heritage als kracht, niet als beperking. Over hoe een merk relevant blijft door dicht bij zijn kern te blijven.</p><p>Meer dan een koffietafelboek is dit een stijlmanifest: Italiaans, understated en moeiteloos modern. Prijs: &euro;56</p><hr /><p>Download all images <a href=\"https://supergabenelux.prezly.com/media/album/50240\" target=\"_blank\" rel=\"noreferrer noopener\">here.</a></p><p><sup><em>Superga&reg; is one of the brands owned by BasicNet Group, which also controls Kappa&reg;, Robe di Kappa&reg;, Jesus Jeans&reg;, K-Way&reg;, Briko&reg;, Sebago&reg;, Woolrich&reg;, and Sundek&reg;&mdash;leading brands in apparel, footwear, and accessories for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, manufacture or distribute the Group&rsquo;s branded products. In turn, BasicNet provides them with research and development services, product industrialization, and global marketing support. All corporate processes are carried out exclusively via the Internet, making BasicNet a &ldquo;fully web integrated company.&rdquo; Headquartered in Turin, BasicNet has been listed on the Italian Stock Exchange since 1999</em></sup></p><p>For more information:</p><div class=\"release-content-contact\" id=\"contact-6f8e2608-9e28-43f0-a9a4-6e40adf8918a\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Aniela Biedrzycka</strong>\n        <em class=\"release-content-contact__description\">Fashion Club 70 - Fashion PR</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:Aniela.Biedrzycka@fashionclub70.be\"  class=\"release-content-contact__details-list-item-link\" title=\"Aniela.Biedrzycka@fashionclub70.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>Aniela.Biedrzycka@fashionclub70.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32488033386\"  class=\"release-content-contact__details-list-item-link\" title=\"+32488033386\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32488033386</a></li></ul>\n    </div>\n</div>",
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